The latest way Google is working social media into its search engine is with the use of familiar hashtags, but at least for now that doesn't include direct results from competitors like Facebook and Twitter. Available initially to uses in the US and Canada, searches that include hashtags (like, say, #ExpandNY) will gain a right rail display relevant Google+ posts that were either shared publicly or to you. Even if you're not an avid user of the #, since Google+ autogenerates hashtags for many posts, it should be easy to find related info for pretty much any topic. According to Zaheed Sabur, there are also links to search said hashtag on other social sites, although which ones weren't specified.
Source: Zaheed Sabur (Google+)
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