Tuesday 30 July 2013

HTC: the One is selling better than last year's hero products, but next quarter may see a loss

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HTC's unaudited results for Q2 2013 showed a sign of hope, but in today's call for the Q3 guidance, the Taiwanese company expects next quarter's revenue to lower to the range of NT$50 billion to NT$60 billion, with a gross profit margin between 18 percent to 21 percent, and operating margin of 0 percent to -8 percent. These figures see a notable drop from this quarter's NT$70.7 billion revenue, 23.2 percent gross margin and 1.5 percent operating margin.


CEO Peter Chou blames this decline on the higher cost structure (bill of materials and operating costs) and the clearance of aged inventory in the channel, but he hopes that Q3 will be the bottom in terms of HTC's profitability. CFO Chialin Chang added that his team has a few actions in place to help restore the company to profitability very soon.


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