The alternate reality of Youtube -- where internet famous stars with millions of subscribers sit next to recognizable mainstream artists -- meets the real world November 3rd when Google's video site hosts the first ever YouTube Music Awards. Lady Gaga, Eminem, and Arcade Fire are some of the names you'll recognize from TV and radio that will be there, along with YouTube channel favorites like CDZA and Lindsey Stirling. Spike Jonze is penciled in to serve as creative director, actor Jason Schwartzman is hosting while VICE and Sunset Entertainment drop in as executive producers. Since YouTube is where many people go to check out music and find the newest artists, that it would launch its own live event -- taking place in New York, but with collaborations form locales as varied as Seoul, Moscow, London and Rio -- is almost inevitable. Nominations for the awards open October 17th, and the site is calling on viewers to judge contributions form the past year to determine who will be the winner.
Filed under: Internet
Source: YouTube Blog
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